bhū Travel Council and Kalamaki Travel Forge Partnership for Sustainable Global Tourism

Extremely happy to announce that the bhū travel and tourism council has signed an MoU with greek travel agency Kalamaki Travel.Established in 1989 Kalamaki is one of the oldest, continually serving travel agencies on the island of Crete that has been delighting visitors for decades by creating some of the finest travel experiences.

Our agreement emerges as a response to one of the toughest challenges facing independent travel agents today — consolidation by online travel agencies with immense marketing budgets making it impossible for small business owners having neither the technology nor the manpower, to compete with them.

With our agreement we have decided to take a bold new direction that places emphasis on cooperation between independent travel agencies & creation of new business opportunities rather than clashing over shrinking markets as more traffic is routed through global distribution systems.

By placing emphasis on domestic tourism, building new itineraries for cheaper and more relaxed off season travel, promoting unpopular but strikingly beautiful travel destinations we are signalling a shift from what travel currently is to what it can become.

A platform to bring people together. An instrument for improving international relations,for unlocking new business opportunities,for extending hospitality not just to guests but to expatriates and would-be visitors.

With this agreement we hope to explore the multiverse of the travel industry. We refuse to limit ourselves to leisure and instead expand into Meetings and incentives,conferences,sports and academic and cultural exchanges.

Constructive lobbying forms a core part of our agreement. Traditional visas are outdated in a world that is becoming more connected. We need to offer better deals to our visitors. Central to our vision is Africa that is fast becoming one of the most diverse markets for both inbound and outbound travel.

We are open to partnerships. With other travel agents. Event organizers. Transport service & accommodation providers. Tour guides. It doesn't matter if you are a single person company or an intercontinental team. Let us work together to realise the full potential of the travel industry—total economic transformation with benefits that ripple through to every member in the value chain.

Comments

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Akshat Jiwan Sharma

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